Affiliates can fetch more business for you than your sales head

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If you are an entrepreneur and looking for promoting your product online, you might have implemented, or at least given a thought to using affiliate marketing.  If you are none of the two, you are missing out on a time-tested marketing tool.

Did you know that a recent finding by Forrester Consulting says by 2016 the total affiliate spending is set to touch USD 4.5 billion? If you know it, the next question is, why?  Starting from house wives to bloggers, and government employees to your next door businessman, affiliate marketing has benefited millions and has earned literally billions for them. Mind you, primarily we are talking about affiliate spending here. The reason I refer to people earning from it is, their earning is directly connected to those spending on it. Starting from 1%, there are marketers who offer up to 60-70% or even more commissions, and the rest is for themselves that come along with the benefit derived from, what I would call “word of space” instead of the traditional, word of mouth.  In other words, internet search engines do the work.

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While affiliate programs took a decisive turn only in 1994, it was in 1989 that PC Flowers and Gifts took its marketing to the internet and engaged Prodigy’s network to start marketing. Today affiliate marketing has become part of practically every e-commerce website’s header or footer. Some websites are exclusively meant for promoting affiliate marketing. Offering widgets and deep links has become a latest trend to easily automatize sales and seasonal promotions.

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Setting up affiliate offers of your own is not really an easy task but once it is done, it has the potential to be the head of your sales department who demands minimum salary when compared to his productivity. This is not to say machines can replace human beings as, after all, it’s human intelligence which produces machines, and an inhumane use of human intelligence is eventually bound to bring chaos in the society.

One more thing: if you plan to invest in affiliating marketing, you may be interested in knowing the myths about affiliate marketing. The article doesn’t really discourage anyone from giving in but cautions against some misleading notions.

Let me also caution those individuals who intend to use affiliate programs as a personal earning tool.

Not all affiliate programs are genuine nor can all people make money from it. Every great success has a history of relentless endeavors. At the same time, working hard does not necessarily mean success. A well planned, ethical strategy is an essential part of a successful business. Those who spend on affiliate marketing know it well where to offer commission and where to restrict it, and in turn, those who aim at earning from it also need to study the market before investing their hard money in the program. Not planning ahead can end up in having so many accounts and no substantial earning.

While the figures shown by various affiliate programs may appear to be compellingly attractive, before you jump into paying a fee for registration you may want to take a look at this and this articles to know what affiliate marketing really is, and what it involves.

And hello, one thing I must not forget to mention: if you ever hear someone saying that just by being smart or working hard one can become wealthy, then rest assured it’s a mistaken concept as one’s opulence in this life, be it wealth, beauty, strength or fame, is closely connected to one’s actions performed in his or her previous lives. Vedic scriptures describe it as the result of one’s own past karmas. If this raises questions in your mind then write back and we will be glad to answer to your queries.

Disclaimer: Affiliate programs are not meant for guaranteed income. The suggestions or references given here are only indicative of what it could potentially do. You are advised to do your own research on the subject matter.