SEO is easy to pick up, but very difficult to master. Anyone who spends a few hours learning the fundamental pillars of SEO can get a relatively firm grasp on the basics including keeping your site updated, harnessing the power of great content, building external links, and getting involved on social media. Each of those strategies is critically important to an SEO campaign, and you can spend months or even years perfecting your approach to each of those strategies.
For the experienced inbound marketer, the basic advice on how to best handle those tactics is redundant. Browsing through the archives of articles on SEO shows you just how in-depth those basic strategies can be, but it doesn’t provide you with any new information or any advanced techniques that you can put to use in your own SEO campaign.
Fortunately, there are plenty of more advanced tips and tricks you can use to gain traction in your SEO strategy:
You may already be aware that the speed of your site plays a role in how you rank. Specifically, the faster your site loads and the quicker your users can engage with your material, the better you’re going to fare in search visibility. But you may not be aware of all the micro-tactics you can employ to effectively maximize your site’s speed.
First, improve your browser caching — make sure your caching plugin (or function) is enabled, but keep it free from complicated settings. Compress as much information on your site as possible, clear out any old pages or drafts stored in your back end, and reduce the size of all your images by loading smaller versions and stripping them of meta data before uploading. You should also find a reliable hosting provider, minimize your redirects, and simplify your code as much as possible, giving users as much functionality as possible without bogging down the processes necessary to make it happen. As with anything else in SEO, you’ll probably have to make tweaks over time.
Simple link-building tactics include posting in industry forums or submitting guest posts to similar sites. It’s time to take those strategies to the next level. First, start wooing government and educational sites in your area – .gov and .edu links are hard to get, but they’re some of the juiciest links you can find. Sponsor a community college or provide data to a local branch of government — build real relationships with your local .gov and .edu site holders, and build links from there. Read full story at 5 Advanced SEO Strategies for Inbound Experts | SEW
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